A MEMBERS ONLY, PHONE-FREE THIRD SPACE WHERE CREATIVITY, RECOVERY, AND COMMUNITY INTERSECT.

A wellness club is a membership-based facility or community that combines fitness, preventative health, and social connection. Unlike traditional gyms focused on exercise equipment or spas offering isolated treatments, they provide a holistic "third place" where members gather for self-care, alternative therapies, and community interaction.

Born and raised less than five minutes from this site, PLUS Founder Brandon Holloman-Lovee is leading a mission to transform an overlooked space into a wellness oasis for the Southside community.

The Southside Wellness Club is more than a wellness destination- it is a commitment to community revitalization, healing, and hope. 

While the club will welcome individuals from across the region, its deepest purpose is to serve the neighborhood it calls home.

By bringing luxury wellness experiences, restorative spaces, educational programming, and community-centered resources to an area that has historically lacked access to such opportunities, Southside Wellness Club aims to become a beacon of light for residents of all ages.

This project represents more than a business venture; it is an investment in people, a celebration of Southside culture, and an act of community beautification designed to inspire pride, connection, and well-being for generations to come.

With some of the visual concepts featured throughout this page, we invite you to see the vision of what we are building for the people of Southside Richmond.

The Southside Wellness Club (SWC) is being designed as a first-of-its-kind community wellness destination that blends luxury, accessibility, education, recreation, and holistic well-being under one roof.

Planned amenities include, but are not limited to:

• Fitness Studio – Offering yoga, Pilates, calisthenics, mobility training, guided meditation, and wellness classes throughout the day.

• Plant-Based Café – Serving a diverse menu of nourishing plant-based meals, smoothies, herbal teas, wellness beverages, and healthy grab-and-go options.

• The Zen Zone – A cozy, floor-seated lounge designed for meaningful conversations, quiet reflection, journaling, reading, and community connection.

• Children's Zone – Operated in partnership with Touchdown Academy, providing childcare during wellness sessions as well as homeschool cohort opportunities for local families.

• Grounded Office Suites – Four thoughtfully designed offices available for daily, monthly, quarterly, or annual rental by entrepreneurs, therapists, coaches, creatives, and wellness professionals.

• Peace Pod Courtyard – A unique outdoor wellness experience featuring PLUS Peace Pods, recovery tools, ambient lighting, and restorative environments designed to help guests unplug and recharge.

• Outdoor Entertainment Venue – A beautifully curated gathering space for live music, wellness events, spoken word performances, networking experiences, community celebrations, and social connection.