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The PLUS Story

Our Roots

For over a decade, our founder Brandon H.L. has been dedicated to community beautification through the expression of a lovee for God, and a lovee for our fellow humans as we love ourselves. The mission began in 2015 through poetry, community mindfulness practices and workshops. In 2021, Brandon entered into a program called "Man Heal Thyself Wellness Warrior Training." There, he was equipped with even more tools needed to address holistic well-being. One tool he gravitated too was the herbal tea assignments, where he learned about various herbal remedies that supported certain healing centers within the body. With this knowledge, he was eager to bring herbal remedies back to his community in a creative and accessible way, which sparked the movement "Lovee TeaHC." Alongside his wife, Lovee TeaHC quickly became a staple in the community, securing partnership with restaurants and establishments throughout Virginia, serving over 50,000 16oz bottles of herbal beverages in less than 3 years. 

Our Approach at PLUS

Our Philosophy

Our Philosophy

Our Philosophy

Although business was booming, and Lovee TeaHC began thriving in many ways, as an individual, Brandon began to put himself last. Navigating fatherhood and becoming a husband, Brandon found that it became easier to talk about self-lovee than to actually practice it. During a rough patch in Brandon and his wife's relationship, B realize one

Although business was booming, and Lovee TeaHC began thriving in many ways, as an individual, Brandon began to put himself last. Navigating fatherhood and becoming a husband, Brandon found that it became easier to talk about self-lovee than to actually practice it. During a rough patch in Brandon and his wife's relationship, B realize one very significant truth, "he was not the leader he, or the rest of his community thought he was." Behind the ambition and success was a broken boy cosplaying as a man. With this revelation, he closed down Lovee TeaHC for 6 months, giving himself the time and space to truly reflect and return to the inner work that bought him on this journey in the first place. This moment to sit with God and self led to the spark of PLUS Holistic. On a mission of community beautification, he realized that communities will never prospers as long as the leaders within it are leading from a broken state. Doing this work for so long allowed him to identify the state of emergency we are in as a community when it comes to leadership and burnout- in so, directly impacting the work that needs to be done for true revolution. Our philosophy is healthy leaders produce healthy communities, healthy communities yield healthy families, and healthy families raise more healthy leaders. The Circle of PLUS. Now, with the same herbal remedies served with Lovee TeaHC, we have rebranded and repurposed our mission with more intention, knowing it's bigger than tea, our mission is to bring lovee to the entire community. 

Our Community

Our Philosophy

Our Philosophy

While our reach is global, Richmond, VA is our home. We are proud to be a part of the vibrant holistic health community in our area, and to support local businesses and organizations that share our values. Our partnerships and connections are deep, from the clients who support us, to the business we collaborate with. If we can't support o

While our reach is global, Richmond, VA is our home. We are proud to be a part of the vibrant holistic health community in our area, and to support local businesses and organizations that share our values. Our partnerships and connections are deep, from the clients who support us, to the business we collaborate with. If we can't support our clients wellness journey, we have an extensive list of individuals and organizations who can be there to add value to the overall movement. We also believe in giving back, and regularly donate our time and resources to causes that align with our mission. We believe in supporting the ecosystem simply by being a part of it. By pouring back into the villages that pour into us. 

U + US = U+

Our Philosophy

U + US = U+

At PLUS, we are dedicated to Promoting Longevity + Ultimate Stability through holistic solutions that empower leaders and their teams. Whether you're a coach and your athletes, a CEO and your employees, a principal and your staff, or a parent and your family, our herbal remedies and wellness plans are designed to nurture resilience, balan

At PLUS, we are dedicated to Promoting Longevity + Ultimate Stability through holistic solutions that empower leaders and their teams. Whether you're a coach and your athletes, a CEO and your employees, a principal and your staff, or a parent and your family, our herbal remedies and wellness plans are designed to nurture resilience, balance, and sustainable success. Together, we cultivate thriving communities—where leadership, well-being, and harmony thrive.


Although herbal remedies are at the core of our company, understand it’s bigger than tea! Our mission is to create a culture where wellness and leadership intersects! Healthy leaders yield healthy organizations. Healthy organizations yield healthy communities. Healthy communities yield healthy families. Ultimately, healthy families yield healthy leaders! It’s the Circle of PLUS. 

Meet our founder

Brandon H.L.

Founder & CEO at PLUS Holistic | Author | TEDx Speaker | Holistic Wellness Advisor | Aspiring Neuroscientist.

Hi there! My name is Brandon Holloman-Lovee. I am a holistic wellness advisor, author, speaker, and herbal sommelier dedicated to using my tool-belt to raise awareness around mental health and social issues that affect individuals worldwide. My mission is to use holistic planning as a means to spark change, ignite conversation, and promote healing in communities everywhere.

As the Founder of PLUS, a holistic wellness brand, I empower leaders and their teams to prioritize mental, emotional, and physical well-being. Through our premium herbal teas and holistic practices, we help individuals show up as their healthiest, most whole selves—mentally, emotionally, and physically. Our approach is rooted in mindfulness, self-care, and community support, with a focus on nurturing the well-being of professionals so they can thrive both in and out of the workplace.

In addition to my entrepreneurial journey, I am a passionate community advocate and holistic practitioner, dedicated to creating spaces for healing—especially for those dealing with grief and emotional burdens. Through my work, I help individuals and communities process and release the various forms grief we often internalize daily.

Currently a full-time student at Virginia Commonwealth University (VCU) on the path to becoming a neuroscientist, I am deeply committed to blending my background with scientific knowledge to address the intricate relationship between mental health, trauma, and brain health.

I am driven to create opportunities for collaboration and growth in both the wellness and health sectors, with a focus on making lasting impact. As I continue to build PLUS, I am seeking like-minded individuals who share my passion for mental wellness and community-based solutions to help us expand and reach more individuals and organizations in need of our products and services.

Let’s connect if you are interested in supporting a movement that empowers people to live more balanced and fulfilling lives, or if you need that support for yourself and your team!

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3 John 1:2 | Ezekiel 47:12

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